Make your business visible on Google

Google Business Profile course for SMEs

Learn how to create and manage a professional Google Business Profile so more guests can find you online.

Enroll in the course
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Stand out in local search

Practical steps and proven methods

Detailed guides, real examples, and expert tips to improve your online presence immediately.

Manage reviews professionally

Online reputation management

Learn how to reply to reviews, build trust, and strengthen your business reputation.

Register now
1
Profile setup
Step by step
2
Optimization
Maximum visibility
3
Review management
Reputation management
+
Zoom Audit
Personal consultation

Did you know?

  • In the EU, 59.7% of Google searches end without a click, known as zero-click search.
  • 81% of European businesses say customers find them mainly through search, not their website.
  • An optimized profile can increase visits by up to 70% .

Why is a Google Business Profile important?

Travelers now expect Google to answer all their questions. A clear, up-to-date profile makes decisions easier and leads to more interactions.

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Visibility

Appear in local searches and on Google Maps

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Trust

Build trust with reviews and a professional appearance

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Growth

Attract more guests and increase bookings

How does the program work?

From sign-up to personal consultation, in four steps.

1
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Sign-up and access

After sign-up and payment, you immediately receive full access to the course. You can complete the lessons at your own pace and revisit them anytime.

2
assessment

Google Business Profile audit – within 72 hours

Within 72 hours of sign-up, we prepare a personalized PDF report on your Google Business Profile, including scores, a list of issues, competitor comparison, and improvement suggestions.

3
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Learn at your own pace

Videos, lessons, and practical examples help you complete profile setup, active management, and strengthen your online presence on Google.

4
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Personal consultation on Zoom

After 30 days, we send a booking link for the Zoom consultation, where we review the report and the areas that can be improved.

What will you learn in this program?

6 comprehensive topics covering every important area of professional Google Business Profile management.

explore 45 min

Creating a Google Business Profile

A step-by-step guide to profile registration and verification.

Registration Verification Basic details Categories
settings 60 min

Profile optimization

How to complete your profile for maximum visibility.

Upload photos Write descriptions Services Opening hours
chat 40 min

Review management

Professional responses to positive and negative reviews.

LEARN method Response strategies Crisis management Trust building
analytics 30 min

Performance measurement

Using Google Insights and interpreting data.

Statistics Search terms Visitors Conversions
workspace_premium 35 min

Online reputation

How to build and maintain a strong reputation online.

Reputation monitoring Proactive management Crisis communication
auto_awesome 25 min

Visibility in the AI era

How guests search today, and what you can do so Google recommends you.

AI Overviews Gemini search Google roadmap Structured data

Total: 4+ hours of content

With practical examples, videos, and checklists

Professional Mentoring – Report & Analysis

Alongside the course, we send a comprehensive PDF report about your Google Business Profile, which we review together in a Zoom meeting. The report includes scores, a list of issues, and concrete improvement suggestions.

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Scores by category

Clear evaluation: basic details, photos, reviews, and map visibility.

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Specific issue list

Detailed list with screenshots of missing or weak elements (e.g. price range, 360° photo, name consistency).

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Improvement suggestions

Clear next steps: photo updates, posts, Q&A, filling out attributes, and competitor comparison.

Audit report – sample extract

Google Business Profile audit: Sample Boutique Hotel and Restaurant

Address: Tokaj-Hegyalja region
Place ID: test_8f3a21e9
AI model: Gemini
Analyzed radius: 50 km
Overall score63%
Scores by category
  • Basic information22/35
  • Photos and media18/35
  • Reviews and reputation13/15
  • Map visibility7/10
Quick improvement priorities
  • Standardize NAP data across all platforms
  • Fill in price range, phone number, and website link immediately
  • Upload a 360° virtual tour
  • Introduce a review response process (reply within 24 hours)
  • Complete all attributes
  • Refresh photo and video content regularly
Sample screenshot (Google Maps view)
Sample Google Maps screenshot for the audit report

What does the PDF report include?

Scores broken down by category (information, photos, reviews, map)
List of issues with screenshots
Summary of strengths and weaknesses
Price and competitor comparison in the region
Improvement suggestions for profile optimization
Additional useful information to help you gain a competitive advantage.

We send the report, then review it together on Zoom so the next steps are clear.

Why choose this program?

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Practical knowledge

Immediately applicable techniques and methods

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Personalized

Tailored advice for your business

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Fast results

Visible improvement even during the course

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Expert support

Personal consultation and audit

Ready for the next step?

Step by step, with a personal mentor and performance reports, toward a verified Google profile that brings in guests.

100 Euro

One-time payment

  • Full course access
  • Video guide
  • Personal mentoring
  • Comprehensive Google presence analysis

With this mentor program our goal is to help small and medium-sized tourism businesses strengthen their digital presence and build guest trust through professional mentoring via Google Business Profile.

Google Business Profile Photos & reviews Visibility & trust
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